aiMirror: Get The Look, Browse The Look

What is it?

aiMirror consists of a life-sized mirror that overlays the customer’s image with pictures of clothing they select using gesture and touch-based interfaces.

It enables shoppers to quickly create outfits by mixing and matching a wide range of garments from the retailer’s in-store and online inventory and allowing them to receive feedback about their choices through social media and messaging.

What is it for?

aiMirror is an easier and faster way for customers to be inspired by outfits and browse the whole range of products, even if they are not in the shop.

What does it do?

  • Large screen browsing for outfit ideas and occasions – party, wedding, interview…
  • Show ratings and reviews, Facebook likes, best sellers, price, high level availability indicators (online / in store), quality indicator / message
  • Go withs and recommendations
  • QR code to link through to mobile shown on screen
  • Possibility to enhance the solution with other technologies as RFID

Call to action:

Browse, Explore and Buy on the web via mobile or in-store kiosk or physically buy in store.

Problems in the shop:

  • Meeting customer expectations for quality, service and selection in the store is the only way.
  • Retailers have the opportunity to reinvent the store playing an important role in the cross-channel shopping experience.

Solution:

aiMirror delivers a joined up, multichannel customer experience across in-store mats to influence customer behaviour and purchasing both online and instore.

How aiMirror helps the retailer

Meeting high service expectations

Customers expect immediate service, large merchandise selections, and convenience wherever they shop. Retailers also are experiencing growing demand for interactive video content, social media capabilities, and mobile connectivity in their stores.

Providing personalized services

Customers want advice, product information, and recommendations at the store, and it is difficult for retailers to provide immediate access to product experts at all times.

Increasing sales

Retailers know that customers who shop online and in the store tend to purchase more. Retailers want to increase sales conversions and the customer’s basket size.

Predicting shopper preferences

Gaining visibility into shoppers’ “likes” and usage data helps store buyers and inventory decissions.