Smart Shopping is having an improved shopping experience thanks to the application of strategies and technology that gives evidences to the shop owner of consumer habits, likes and behaviour of its shoppers.
Consumers now have many choices for how they shop: in the store, online, through a catalog, or over the phone, and retailers need new ways to differentiate their offers and to drive sales, traffic, and loyalty.
Today, the targets of the retailer are:
Catch consumers as they search for products, prices, and shopping ideas
Seduce customers with experiences that trigger them to buy, and buy more
Keep shoppers connected from various devices to bounce between channels (store, online)
The Smart Shopping experience In-Store Matters!
It enables the creation of the Community, both Online and Offline.
Another important aspect of our vision of the Smart shopping concept is the marriage with mobile. The presence of our brand anytime, anywhere in mobile phones is a must today, as they have different needs and roles depending on the moment and place they live during the day.
Design and visual power are key factors to differentiate the shop and allows the retailer to use the store as the ultimate ad, to be in the top of mind of its user and engage them, generation sales repetition.
Under the smart shopping concept,
the retailers can:
- Maximize sales by giving customers access to an extended range of products
- Increase purchases by offering customer advice and recommendations about items that go with their selected outfits
- Boost revenues from consumers that spend a greater amount of money when they use more than one channel to shop
- Enable better merchandising and range decisions through insights gained fromcustomer choices